ENDLESS POSSIBILITIES.

The Sound of Arrows are a new breed of pop superstars. With a 100% D.I.Y. aesthetic to their craft, they write and produce their own tracks, handle all of their own design work and even craft their own music videos, and they do all of it pretty fucking masterfully. Popjustice put it rather well in describing the Swedish duo as “one of those bands who’d surprise precisely nobody by coming out with an international Number One pop single” after they unleashed their flagship anthem “M.A.G.I.C.” on the world last January, and now they’re primed to release their US/UK debut on Neon Gold this autumn. More details on that to come, but for now feast your eyes and ears on “M.A.G.I.C.” and it’s dazzling accompanying promo video above.

MP3: “M.A.G.I.C.” – The Sound of Arrows