WHEN THIS IS OVER.

Allie X established herself as a pop force to reckon with on her first two singles just over a year ago on these very pages. Then came a casual namecheck from this Katy Perry girl and just last week, she dropped her bewitchingly surreal debut video for “Catch”. Today, Allie keeps the X pumping with the teaser (or Xample) of her next offering, “Tumor”, a pop behemoth that stays in your brain and scales Dr Luke and Max Martin-esque heights before catapulting into starry oblivion. Keep an eye out for the full version (that chorus tho) but for now, soak it up above.