NEON GOLD SXSW 2014.

With SXSW just around the corner, it’s time once again to announce our annual official Neon Gold showcase and we’re not gonna lie: this is one of our favorite lineups to date. Getting right down to it, we’ve got Brooklyn young guns Great Good Fine Ok warming things up early, before a knockout one-two punch of Sweden’s next superstar Tove Lo and our hometown heroes Wet kicks things into high gear as night falls and heartbeats quicken.

Then it’s a double dose of Neon Gold darlings in HAERTS and Magic Man, as both cruise into town on a tidal wave of buzz ahead of hotly-anticipated debut albums set for release later this year. Closing things out in the grand finale, it’s another Scandinavian superstar-in-waiting as MØ tops the marquee alongside veteran Australian partystarters, Miami Horror. It’s all going down Saturday, March 15th as part of Austin Party Weekend at our Texas party home Empire Garage, with doors at 7pm and full set times below. Free entry with SXSW badge but subject to capacity, so come early and stay late.

08:00pm: Great Good Fine Ok

08:45pm: Tove Lo

09:30pm: Wet

10:25pm: HAERTS

11:20pm: Magic Man

12:15am: MØ

01:15am: Miami Horror